What once started as a beautiful dream has grown into a warm and welcoming place in Amsterdam where children, parents and families feel at home. At De Kleine Parade, you will find sustainable clothing, beautiful toys, original gifts and small treasures for babies and children. It is a place where you can browse at ease, find inspiration and enjoy a quiet moment together with your child.
For Aurelia, De Kleine Parade is where everything comes together: her love for beautiful and conscious products, organizing cheerful events and creating a welcoming space for families. Together with her team of 7 women, she is happy to help you every day. We love thinking along with you and helping you find the nicest and most thoughtful gift, whether you are looking for something for a newborn baby, a birthday, a baby shower gift or simply something special for your own child.
Besides the shop, De Kleine Parade has also been Amsterdam’s children’s hairdresser for 12 years. A trusted place where children can get their hair cut in a relaxed setting, while parents can browse the shop or enjoy a small moment together.
Come by and visit us. We would be happy to help and welcome you with a smile.